You may have seen the name Vevo in music videos. If you are wondering what are the benefits of getting your Music Video on Vevo, This guide addresses that.

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Unlocking Success: The Benefits of Getting Your Music Video on VEVO

In the fast-paced world of music promotion, visual storytelling has emerged as a powerful tool for artists and music labels to connect with their audience. As a music artist or label, getting your music video on VEVO can be a game-changer, offering a myriad of benefits that can elevate your music career to new heights.

VEVO, the leading music video platform born from a collaboration between major record labels and YouTube, has become a symbol of premium content and global reach. In this comprehensive guide, we will explore the numerous advantages of getting your music video on VEVO and how it can propel your music to a wider audience.

What is VEVO?

Vevo is a premium music video company committed to providing a voice and a global platform to emerging and established artists from Universal Music Group, Sony Music Entertainment, and Warner Music Group.

Vevo, whose name combines video and evolution, wanted to change the way music videos reach fans. Universal Music Group, Sony Music Entertainment, and EMI formed the venture in 2009, with Warner Music Group joining the fun in 2016. EMI eventually left the partnership to pursue its own music video delivery system.

The Vevo.com website originally was a music video-streaming platform. Along with its companion mobile app, Vevo was successful at first with both viewers and advertisers. A partnership and profit-sharing agreement with Google meant that Vevo's videos also streamed on YouTube.

But YouTube and Vevo jostled for power and control. In 2018, Vevo waved the white flag and conceded to YouTube's monster reach. Going forward, Vevo announced it would shutter its streaming service and apps and focus on cultivating and sharing original content through other channels.

Vevo is now responsible for releasing more than 450,000 videos, with more than a billion viewing hours for its videos each month. Aside from showcasing its artists, Vevo produces original shows, including Ctrl, which follows the journeys of urban music artists, and Rounds, which looks at European artists.

 

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What are the benefits of getting your music video on Vevo?

There are some great advantages to getting music on Vevo. Some may not feel important to some artists, others would be deal breakers.

 

1. Unparalleled Exposure:

VEVO's massive global reach and extensive user base provide unparalleled exposure for your music video. With millions of active users visiting the platform every day, your video can reach music enthusiasts from all corners of the world. This exposure opens doors to potential fans, collaborations, and music industry professionals who may discover and appreciate your talent.

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2. Credibility and Professionalism:

Having your music video on VEVO lends an air of credibility and professionalism to your brand as an artist or music label. VEVO is renowned for its curated selection of high-quality, official music videos from well-established artists and labels. Being part of this exclusive club showcases your commitment to producing top-tier content and aligns your music with the best in the industry.

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3. Showcase Your Visual Artistry:

Music videos are an artistic expression that complements your music's narrative and enhances its impact. VEVO provides a premium platform to showcase your visual artistry, allowing you to bring your music to life through captivating storytelling, stunning visuals, and innovative concepts. A well-produced music video can leave a lasting impression on viewers and strengthen your music's emotional connection.

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4. VEVO Originals and Exclusive Premieres:

VEVO's commitment to original content and exclusive premieres creates exciting opportunities for artists. Being part of VEVO Originals or having your video exclusively premiered on the platform can generate significant buzz and anticipation within the music community. This added exposure can lead to increased visibility, media coverage, and fan engagement.

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5. Monetization Opportunities:

VEVO offers monetization opportunities through advertising revenue generated by your music videos. With millions of views on VEVO channels, artists and labels can earn revenue from ads displayed alongside their videos. This additional income stream can help support your music career and fund future projects.

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6. Copyright Protection:

VEVO's rigorous copyright protection system ensures that your music videos are safe from unauthorized use and copyright infringement. As an artist or label, protecting your intellectual property is crucial, and VEVO provides a secure environment for your official music videos.

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7. Enhanced Artist-Viewer Interaction:

VEVO's artist-focused channels allow you to interact directly with your viewers, fostering a sense of community and engagement. Responding to comments, sharing behind-the-scenes footage, and updating fans about upcoming releases can create a deeper connection with your audience.

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8. Data-Driven Insights:

VEVO provides valuable analytics and insights on viewer engagement, demographics, and performance metrics. Utilizing these data-driven insights helps you refine your content strategy, identify popular trends, and optimize your channel for better reach and resonance.

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What are the disadvantages of a Vevo channel?

Unfortunately, there are some drawbacks to getting your own Vevo canal. Definitely worth considering all the downsides of a Vevo canal before deciding if you want to set one up.

 

• Lack of control

One of the downsides is that you can’t update the channel yourself. You need to send a request to your video distributor to have the following details changed:

• Artist image
• Channel banners
• Trailer video
• Social media links
• “About” section
• Google Analytics tracking
• Linking of Google ads (limited)
• Recommended channels
• Playlists

1710Media can make changes and updates to your video and channel info on your behalf as an approved distributor.

 

• Inability to access some useful functions

You also won’t be able to access your subscriber list, which is a major downside. Nor can you fully track your YouTube conversions through Google Ads to see how your ads are really doing. When you promote your Vevo video in Google Ads, you can only track its views and clicks.